"...Frampton travels to the purported birthplace of the Eisensteinian model of cinema, the fairground, with its 'montage of attractions'...ambulating wide-angled portrait of the fair, its throng of participants, its array of attractions (Belgian Waffles, Walk Away Sundaes, Flying Bobs, the Toboggan, a Hall of Health). Interpolated within this walking tour are nine optically reversed textual passages which are briefly flashed on-screen, framed by a repeated image of a ride appropriately known as 'The Scrambler.'"–Bruce Jenkins
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