Through text, music and editing, Vimala Pons reexamines these images of the consumerist happiness of the Californian middle class and offers a gritty, hallucinatory reading. In her ownway, she haunts the artificiality of situations, putting back everything that the production process has evacuated: irrationality, desire, doubt, neurosis and trauma. Here, the vacuity of the promotional staging becomes the background of a fragile, longing and delirious mankind, in which the narrator’ story, in a maelstrom of inner voices, makes consuming, cruelty, entertainment, joy, narcissism and death drive collide. Somewhere between Lettrist 2.0 cinema and theater of the absurd, Vimala Pons, for a while, quits performance to become a video artist and enter the images as she enters her characters: by breaking in. (Clément Cogitore)
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